by Patrick Munkana | Mar 20, 2023 | Digital Marketing
Paid media includes advertising on websites and apps like Google, Facebook, Instagram, and Twitter. These platforms make it possible for companies to target particular audiences using a variety of ad types, including text, picture, and video advertisements, among...
by Patrick Munkana | Jan 24, 2021 | Digital Marketing
Paid media platforms offer brands a highly advanced method of reaching audiences in almost any market. They offer a huge range of targeting capabilities and creative formats. However ad types and audience demographics are just two parts of the puzzle, and whilst...
by Patrick Munkana | Sep 23, 2020 | Digital Marketing
Practically overnight, life as we knew it changed from the COVID-19 outbreak. While we cannot do anything to change things beyond our control, it’s important to find a way to keep our businesses afloat. Here are the steps on how you can revive your business operations...
by Patrick Munkana | Aug 21, 2020 | Digital Marketing
With zero presence online in 2020, your business is highly unlikely to succeed. Everyone is on the World Wide Web these days. No matter how big or small your company, you need to use the perks of digital marketing in order to get people to notice it and eventually...
by Patrick Munkana | Jul 24, 2020 | Digital Marketing
We all would agree that in business if you want to sell a product or service, then you need to be where your potential customers are. Social media is the place everyone it seems now hang out at, especially Facebook. Advertising on social media, therefore, makes a lot...