Paid Media Strategy

Paid Media Strategy

Paid media includes advertising on websites and apps like Google, Facebook, Instagram, and Twitter. These platforms make it possible for companies to target particular audiences using a variety of ad types, including text, picture, and video advertisements, among...
Does advertising on Facebook make sense?

Does advertising on Facebook make sense?

We all would agree that in business if you want to sell a product or service, then you need to be where your potential customers are. Social media is the place everyone it seems now hang out at, especially Facebook. Advertising on social media, therefore, makes a lot...