There is no argument that social media has taken the world by storm. It appears like individuals and businesses are affiliated to at least one social media site. Popular social networking sites include Facebook, Twitter, LinkedIn, Instagram, and many others. When utilized properly, social media can also help a business grow by reaching a wider audience. In fact, its suitability has led to what is termed as social media marketing (SMM). The following are some basics of using social media for businesses:

Social Media Is the Face of the Company

In its early days, social media was mainly used for socializing or interaction. However, it is first becoming the main resource where people turn to when they want to learn more about a company or its products. Rather than visiting the website, many individuals will opt to use social media. A business should, therefore, ensure the social networking site is representative of the business as well as its goals. By looking at the profile image, heading, links, or description, a user should immediately get an idea about the business.

Create Real Content to Build Loyal Following

Social media is more than tweeting, re-tweeting, or sharing. It is also an avenue where people want to learn more about your business and whether you can be trusted. And the only way you are assured of genuine followers is by creating and posting real content. No rehashed content doesn’t be too promotional and gives your followers content that adds value to their lives. You need to spend time looking and coming up with great content and posting it regularly. This improves the interaction and keeps your followers engaged.

Build Relationship by Becoming More Social

Many businesses tend to forget that social media was originally designed to improve interaction and socialization. Instead, they concentrate more on promoting their products or providing the content. It is important for a business to focus on expanding the network through building relationships. This is achieved by following others, responding to comments promptly, and sharing with other people outside your circle. Do not hold back when it comes to reaching out to others who share similar opinions or interests. Join Twitter Lists, LinkedIn, or Yahoo Groups, create Facebook accounts, and update your profiles.

The above are some fundamentals of how a business can take advantage of social media. Many businesses are experiencing success simply by sticking to the basics; for instance, creating brand loyalty, advertising, using social integration in website links and SEO, and using videos and images. By following the social media basics, you will not only expand your network and create loyal followers, but your business will grow as well.


Munkana Digital has an array of educated and knowledgeable professionals who specialize in providing high-quality service and marketing strategies. Get in touch to discuss your marketing strategy today!